"It's so exciting to make our first mark into the ZEPETO metaverse with a brand like Crocs they understand the creativity and individual expression that gamers have." said Gina Chung Lee, CMO of Gen.G. Talent will also show off their styling skills in the UGC photobooth by creating their own ZEPETO avatars. The Crocs x ZEPETO campaign will be supported by various influencers such as GDS, Usona, Jinjalim, lenge, Seori, Yeji, and Damhyang. In addition, users will have the opportunity to test their styling skills by creating outfits and entering the #CrocsxZEPETO Come As You Are UGC Challenge to win a grand prize comprised of an LG gram Laptop, Crocs shoes and Jibbitz Packs, as well as 100 ZEMs to use inside ZEPETO.
Phase Two will launch in October and invite users to engage through a photo booth in their new Crocs gear and personalize their avatars with the Crocs Hat.
Phase One will feature a video booth and eight virtual Crocs items, including a Classic Spray Dye Clog, Classic Crush Clog, Classic Crush Sandal, Classic Platform Clog, Classic Slide and two Crocs fashion apparel sets. The #CrocsXZEPETO experience will happen in two phases.
The collection also includes fashion apparel designed exclusively for the Crocs x ZEPETO experience. The collection features 10 items comprising both shoes and apparel, with the Classic Spray Dye Clog, Crush Clog and Crush Sandal from Crocs' latest summer collection, which recently launched in physical stores, allowing users to style both their 3D avatars and themselves. Gen.G and Crocs Collaborate to Launch Metaverse Experience within ZEPETO.įor the first time, Crocs digital shoes and apparel will be available for purchase, marking the brand's expansion into virtual economies.
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